Getting healthcare communication right

Healthcare communication at a glance

Harvest is a communication agency based in Lyon, France, that has worked for years with medical device manufacturers and other healthcare companies : orthopaedics, imaging, implantology, screening, biomedical research. We design their brand identities, multilingual websites, catalogues, trade show materials and product documentation, with the sector’s own constraints built in: regulatory review, mandatory statements, professional audiences and translations for several countries.

Who we work for

• Implant and orthopaedic device manufacturers : Implantcast France, Steps Ortho, Serf.
• Medical imaging : PRS Healthcare, probes and ultrasound systems.
• Screening equipment manufacturers : FIM Medical (vision, hearing, spirometry) and its US brand Depisteo.
• Maxillofacial implantology : Global D.
• Research and technology transfer : Inserm Transfert, the technology transfer subsidiary of Inserm, the French national health research institute.
• Dental and medical supplies : MediStock.
• And other healthcare companies, such as Integra LifeSciences.

Their audiences are surgeons, doctors, clinicians, hospital buyers and distributors, in France and internationally. Their communication has to convey trust and rigour without losing its human side.

What we do for the healthcare sector

• Brand identities for manufacturers and product ranges: see visual identity and branding.
• Multilingual websites, showcase or e-commerce, built on WordPress with WPML and WooCommerce: see websites.
• Online instructions and documentation : electronic instructions for use (eIFU) and manual libraries organised by product, language and version.
• Catalogues and product sheets : implant ranges, technical data sheets, sales brochures, with print management.
• Medical trade shows and congresses : stands, roll-up banners, handouts for visitors.
• Explainer videos to make a device or a surgical technique easy to understand: see motion design.

Sector constraints, built in from the start

Communicating about a medical device is not something you improvise. We build our projects around these constraints rather than discovering them at publication time:

• Regulatory review. We plan review time for your regulatory affairs and quality teams into the schedule, and keep precise versions of every document.
• Mandatory statements. CE marking, warnings, statements specific to medical devices: we build them into the templates so they are never forgotten.
• Professional and general audiences. Some content is intended for healthcare professionals only: we structure websites and documents accordingly.
• Translations for several countries. We coordinate the language versions of websites, instructions and catalogues, so that every country has up-to-date information.

Our role is to make these requirements easy to meet, not to replace your regulatory teams: sign-off on medical and regulatory content always remains yours.

Online product documentation

Medical device manufacturers must provide up-to-date instructions and manuals, often in several languages and versions. We design documentation websites where every user finds the right document for their product, in their language, in a few clicks: for example the FIM Medical documentation site, which organises manuals and brochures by range (vision, hearing, spirometry) and by language, and the Global D patient leaflet site, published in four languages.

Why choose an agency that knows healthcare

A generalist agency discovers your constraints along the way; an agency that knows them anticipates them. You save review time, cut down the back-and-forth with your regulatory teams, and get materials that speak accurately to demanding professionals. And you keep the creative standards of a communication agency: a healthcare brand can, and should, be beautiful.

Further reading (in French): communicating about a medical device, what the regulations cover.

Frequently asked questions

Do you work with medical device manufacturers?

Yes, it is one of our specialities: manufacturers of orthopaedic and maxillofacial implants, imaging and screening equipment, and biomedical research organisations.

Do you handle the regulatory constraints of healthcare communication?

We build them into every project: a review schedule for your regulatory and quality teams, mandatory statements in the templates, professional-only content, language versions. Sign-off on medical and regulatory content remains with your teams.

Do you build electronic instructions for use (eIFU) websites?

Yes. We design documentation websites where instructions and manuals are organised by product, language and version, as we did for FIM Medical and Global D.

Can you build websites in several languages?

Yes. Most of our healthcare clients have multilingual websites, built on WordPress with WPML, in four to five languages depending on their markets.

Do you design materials for medical trade shows and congresses?

Yes: stands, roll-up banners, brochures and catalogues for visitors, with production managed through to delivery.

Do you only work with companies in the Lyon area?

No. Our agency is based in Lyon, and we work with healthcare clients throughout France and in their international markets.